The concept of podcast advertising networks got a big validation today as HBO announced its decision to advertise its new series, Big Love, on the Podtrac podcast ad network.
HBO will run the campaign, the biggest deal Podtrac has executed, for two weeks, airing 30-second audio spots as well as providing scripts to be read aloud by podcasters at the beginning of their shows.
From an advertising perspective, this represents a giant leap of faith on the part of ad agencies, as they attempt to determine the viability of podcasting as a new communication channel.
More on the story at MediaWeek.
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Tags: advertising, agency, hbo, Podcasting, podtrac